All proceeds from the book will be donated to HEROS, a program developed and run by a former Bronco, Norm Flynn.
The HEROS mission is to use the game of ice hockey to teach life-skills and empower marginalized youth. We provide free hockey programming for at-risk children and youth, offering a safe and stable environment for them to grow, connect and succeed.
All of our programs support a player’s life journey by focusing on the four HEROS behaviours: Listening, Respect, Discipline and Having Fun. These core values are implemented by our players in their everyday lives beyond the rink.
Since launching in 2000, HEROS has grow to 29 programs in 11 cities across Canada. We have provided over 15,000 youth with personal growth opportunities through sport training, educational development, and bursaries; guiding them to become constructive citizens and future community leaders.
HEROS strives to provide every participant with a “team for life”. We connect with our HEROS at the same time and place season after season, so even years after a HERO graduates they know where to find us when they need us. Once a HERO, Always a HERO.
To donate please visit their website.
Nothing represents a Canadian childhood more than playing hockey, but for many families the cost is unmanageable.
86% of our player families struggle to meet heir basic needs
95% could not afford to register their child in support without HEROS
40% of our players are new Canadians
70% of our families identify as Black Indigenous People of Color (BIPOC)
20% of our families are part of the SUPER HEROS program